A major challenge in industry today is to reduce the cost and cycle time in product development while maintaining enough flexibility to adapt to changing markets. Businesses are requiring more and more flexibility in order to produce custom goods at low cost. A new strategy called the Product Design Generator is presented to provide flexible product platforms through an automated design process where product variation is built into the product development process and is achieved through scalable and in some instances modular parametric models for a given product platform embodiment. A case study of web-based Product Design Generator is presented. The axial turbine disk Product Design Generator demonstrated cycle time reduction from 500 man hours to 15 minutes. This new product development strategy has demonstrated the potential to provide engineers the ability to study more potential design solutions, reduce the number of opportunities to introduce error in the product development process, and allows companies to apply a consistent design process across the organization.

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