A design roadmap is a canvas that facilitates embedding user experience design goals into the earliest stages of the design process by envisioning how a concept can evolve over time to meet changing user needs. This paper explores the development of design roadmap canvases by product design teams in an educational setting. It does so by (1) examining the design roadmapping workshop deliverables from new product development student teams at the University of California, Berkeley between 2014–2017 and (2) analyzing 107 survey responses from students in those workshops about their design roadmapping experiences. The paper describes the benefits to students using design roadmapping and insights into how best to engage students in design roadmapping exercises. Finally, based on the challenges students had with the process employed in the experiment, recommendations are provided to help educators and practitioners make productive use of design roadmaps.

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